OBJECTIVE
The goal of Kiddo Compass is to create a user-friendly mobile app that makes it easy to find and choose kid-friendly entertainment venues. Key aims include:
Providing personalized recommendations tailored to family needs
Enhancing family outings with convenient and accessible options
Ensuring safety and accessibility for all families
Fostering community connections among parents and caregivers
By meeting these objectives, Kiddo Compass seeks to enrich family experiences and make discovering suitable activities for children simple and enjoyable.
HYPOTHESIS
If parents and caregivers have a user-friendly app like Kiddo Compass, they can:
Access detailed and up-to-date information on kid-friendly venues
Receive personalized recommendations that match their family’s interests and needs
Plan more frequent and enjoyable outings with reduced stress
By providing these features, Kiddo Compass aims to help families create memorable experiences and simplify the planning of fun, engaging activities for children.
OVERVIEW
Kiddo Compass is a mobile app that helps parents and caregivers discover kid-friendly entertainment venues.
It offers detailed information on activities, attractions, and events tailored for children.
Prioritizes safety, accessibility, and overall fun for families.
Provides user-friendly navigation, personalized recommendations, and up-to-date reviews.
With these features, Kiddo Compass enhances family outings and makes planning enjoyable experiences for kids easier and more efficient.
PARENTS CAN...
Parents and caregivers use Kiddo Compass to explore entertainment venues that suit their children’s interests and needs.
With personalized recommendations, up-to-date information, and an easy-to-use interface, planning outings becomes more efficient.
They experience more frequent and enjoyable outings, reducing the stress of finding suitable activities.
This leads to improved family time and creates lasting, positive memories for both parents and children.
Why?
Parents and caregivers turn to Kiddo Compass:
To easily locate venues that cater to all family members’ interests
To enhance family time with well-suited activities and outings
To eliminate the hassle of individual research and streamline planning
How?
Parents and caregivers utilize Kiddo Compass by:
Access Kiddo Compass through a user-friendly web app, mobile app, or tablet app.
Utilize a comprehensive platform that aggregates various entertainment venues.
View user reviews and detailed descriptions to make informed decisions.
Filter options based on specific family preferences to find suitable venues quickly.
Compiled Insights
Proximity Preference: Prioritize venues within a short driving distance (10-15 minutes to 1-1.5 hours).
Community Resources: Integrate community features like recommendations and forums for shared experiences.
Activity Range: Include filters for age-appropriate activities to cater to different age groups.
Safety Focus: Incorporate verified reviews and safety ratings, highlighting venue safety measures.
Entertainment Priority: Prioritize fun over educational value, but include a filter for educational activities.
Special Occasions: Feature planning tools and alerts for birthdays and seasonal events.
Action Activities: Include categories for 'action and adventure' activities like laser tag and rock climbing.
USER RESEARCH
Who?
Parents, guardians, and older siblings who are looking for kid-friendly entertainment options. The app caters to:
Families with children and teenagers aged 3 to 17
Caregivers who want to find venues that suit diverse age groups and interests
Users seeking reliable, family-oriented activities that ensure safety and fun
Where?
Parents and caregivers use Kiddo Compass:
At home, while planning family activities
On the go, such as during vacations or outings
At specific locations like parks, museums, or events, to find nearby kid-friendly venues
Patterns and Interesting Points
Birthdays and Holidays: Birthdays and school holidays are key times when parents seek new venues, suggesting the app should include event planning or special occasion recommendations
Gender and Age Preferences: Children's age and gender influence activity preferences. Customizable profiles can help tailor suggestions
Emphasizing Discovery: Parents often rely on familiar options. The app can introduce users to new experiences, highlighting discovery.
Broad Appeal Venues: Finding venues for mixed-age groups is challenging, highlighting the need for a feature suggesting venues with broad appeal.
Intuitive Search: Parents often struggle with search terms, so the app's search should be intuitive and interpret various search intents.
Impact on Web App Design:
Prioritize robust location-based services for proximity.
Include a social component with user reviews and forums for sharing experiences.
Implement a rating system and detailed comment space in reviews.
Develop forums for broader discussions on planning and recommendations.
Feature-rich profiles for different family members and age groups.
Emphasize safety and fun in marketing and content.
Incorporate event-based features for special occasions and seasonal events.
Ensure robust search algorithms to handle various user queries.
Add a discovery feature for new activities matching user interests.
Facilitate quick, location-based searches both locally and on-the-go.
What?
A user-friendly web app designed to help users:
Discover and filter entertainment venues based on the type of activity (e.g., educational, physical, interactive)
Find options that are suitable for a wide range of age groups
Easily locate venues within their desired area
When?
Parents and caregivers use Kiddo Compass:
Throughout the year for regular outings
Especially during school holidays and weekends
When planning special occasions and family events
USER FLOW
Search and Save Venue Process
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STYLE GUIDE
Colors
UI Elements and Styles
1 2 3 4 5
4.1
Advanced Search
Quick Search
Created by scott desmond
from the Noun Project
Typography
Heading 1
Poppins
Kiddo Compass
Heading 4
Heading 5
Body
Heading 2
Heading 3
Blocked Artistry
The logo for Kiddo Compass, crafted using Midjourney, captures the essence of the app's navigational and exploratory theme. The stylized compass emphasizes direction and discovery, appealing to families seeking fun and safe activities for children. The logo's vivid color palette and dynamic design elements make it memorable and engaging, aligning with the app’s aim to provide an intuitive and visually appealing user experience.
Logo
Icons
Created by Ilham Fitrotul Hayat
from the Noun Project
Imagery and Illustrations
Tertiary
Tertiary
Secondary
Hover
Buttons
MID-FIDELITY WIREFRAMES
Discover Nearby
Featured
Advanced Search
Quick Search
Created by Icon Sea
from the Noun Project
9:41 AM
Discover Nearby
Featured
Advanced Search
Quick Search
Created by Icon Sea
from the Noun Project
9:41 AM
Skip
Turn on Location
Your location is needed for lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore
Your location is needed
More
Safety Rating
1 2 3 4 5
Results
9:41 AM
Explore
Explore
Explore
Explore
Venue Name
Short description
Long description Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id est laborum.
Address address address
Contact information
Hours of Operation
Safety Rating
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do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
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cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum.
Reviews
Date
Reviewer name
9:41 AM
Search
Select...
Activities
Created by Timmy Chau
from the Noun Project
Created by Timmy Chau
from the Noun Project
Distance
Select...
Select All
Option
Option
Option
Option
Option
Option
Cancel
Apply
Age Range
Created by Timmy Chau
from the Noun Project
Select...
Advanced Search
9:41 AM
Search
Select...
Activities
Created by Timmy Chau
from the Noun Project
Created by Timmy Chau
from the Noun Project
Distance
Select...
Age Range
Created by Timmy Chau
from the Noun Project
Option
Option
Advanced Search
9:41 AM
Note: Users found the original card designs with skewed angles to be unfavorable in testing. Therefore, the final card designs were made rectilinear with 90-degree angles in the high-fidelity versions.
MID-FIDELITY WIREFRAMES
Discover Nearby
Featured
Advanced Search
Quick Search
Created by Icon Sea
from the Noun Project
9:41 AM
Discover Nearby
Featured
Advanced Search
Quick Search
Created by Icon Sea
from the Noun Project
9:41 AM
Skip
Turn on Location
Your location is needed for lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore
Your location is needed
More
Safety Rating
1 2 3 4 5
Results
9:41 AM
Explore
Explore
Explore
Explore
Venue Name
Short description
Long description Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id est laborum.
Address address address
Contact information
Hours of Operation
Safety Rating
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum.
Reviews
Date
Reviewer name
9:41 AM
Search
Select...
Activities
Created by Timmy Chau
from the Noun Project
Created by Timmy Chau
from the Noun Project
Distance
Select...
Select All
Option
Option
Option
Option
Option
Option
Cancel
Apply
Age Range
Created by Timmy Chau
from the Noun Project
Select...
Advanced Search
9:41 AM
Search
Select...
Activities
Created by Timmy Chau
from the Noun Project
Created by Timmy Chau
from the Noun Project
Distance
Select...
Age Range
Created by Timmy Chau
from the Noun Project
Option
Option
Advanced Search
9:41 AM
Note: Users found the original card designs with skewed angles to be unfavorable in testing. Therefore, the final card designs were made rectilinear with 90-degree angles in the high-fidelity versions.
Kiddo Compass
Discover kid-friendly entertainment venues
UX Case Study
Alex Briody
PERSONAS
A variety of entertainment options to keep his son who quickly loses interest.
Quick and easy solutions for finding entertainment venues.
Safe environments for family activities.
NEEDS
Ethan
Finding venues that will not bore his son who
quickly loses interest.
Balancing the need for fun and safety in activities chosen.
Searching for new places without spending too much time on research.
CHALLENGES
Celebrate special occasions like his son's birthday with unique activities.
Organize family outings during summer breaks.
Discover new entertainment venues within a short driving distance.
GOALS/TASKS
Master’s Degree
Tech gadgets, hiking, exploring
new tech trends
EDUCATION
INTERESTS
Male
42
GENDER
Philadelphia, PA
LOCATION
Married
STATUS
Marketing Manager
European Heritage
OCCUPATION
ETHNICITY
AGE
Bachelor’s Degree
Social media, fitness, community events, tech meetups
EDUCATION
INTERESTS
Female
37
GENDER
Philadelphia, PA
LOCATION
Single
STATUS
High School Teacher
Hispanic
OCCUPATION
ETHNICITY
AGE
Tamara
Identifying venues that are age-appropriate for a wide range of children.
Finding indoor activities suitable for winter months.
Trusting online information about the safety and actual experience of venues.
CHALLENGES
Activities that appeal to her broad social network, including friends with children of varying ages.
User-reviewed venues that have been vetted for safety and quality.
Quick access to emergency information for venues in case of accidents.
NEEDS
Plan monthly outings that cater to her social group's diverse interests.
Ensure activities chosen are safe and enjoyable for all participants.
Keep abreast of the latest and popular venues that her students might also enjoy.
GOALS/TASKS
Caroline
Master’s Degree
Volunteering, reading, community gardening, organizing community events
EDUCATION
INTERESTS
Female
39
GENDER
Collingswood, NJ
LOCATION
Married
STATUS
Nonprofit Organization Director
Asian
OCCUPATION
ETHNICITY
AGE
Satisfying the diverse interests and age ranges of her children.
Finding reliable and trustworthy reviews of potential venues.
Identifying new activities that are not too far for travel, keeping within 40 minutes.
CHALLENGES
Engaging activities that can accommodate both her young child and teenager.
Social recommendations and word-of-mouth insights from trusted sources.
Efficient planning for regular family outings and special events.
NEEDS
Find local special events and venues that can entertain her children every few months.
Utilize community resources and networks for discovering new activities.
Ensure that venues offer experiences that are memorable and engaging for the whole family.
GOALS/TASKS
Let’s connect
Thank you for your time in checking out my Kiddo Compass app.
If you would like to see more or get in touch, email me at alexbriody@gmail.com