OBJECTIVE

The goal of Kiddo Compass is to create a user-friendly mobile app that makes it easy to find and choose kid-friendly entertainment venues. Key aims include:

  • Providing personalized recommendations tailored to family needs

  • Enhancing family outings with convenient and accessible options

  • Ensuring safety and accessibility for all families

  • Fostering community connections among parents and caregivers

By meeting these objectives, Kiddo Compass seeks to enrich family experiences and make discovering suitable activities for children simple and enjoyable.

HYPOTHESIS

If parents and caregivers have a user-friendly app like Kiddo Compass, they can:

  • Access detailed and up-to-date information on kid-friendly venues

  • Receive personalized recommendations that match their family’s interests and needs

  • Plan more frequent and enjoyable outings with reduced stress

By providing these features, Kiddo Compass aims to help families create memorable experiences and simplify the planning of fun, engaging activities for children.

OVERVIEW

Kiddo Compass is a mobile app that helps parents and caregivers discover kid-friendly entertainment venues.

  • It offers detailed information on activities, attractions, and events tailored for children.

  • Prioritizes safety, accessibility, and overall fun for families.

  • Provides user-friendly navigation, personalized recommendations, and up-to-date reviews.

With these features, Kiddo Compass enhances family outings and makes planning enjoyable experiences for kids easier and more efficient.

PARENTS CAN...

Parents and caregivers use Kiddo Compass to explore entertainment venues that suit their children’s interests and needs.

  • With personalized recommendations, up-to-date information, and an easy-to-use interface, planning outings becomes more efficient.

  • They experience more frequent and enjoyable outings, reducing the stress of finding suitable activities.

  • This leads to improved family time and creates lasting, positive memories for both parents and children.

Why?

Parents and caregivers turn to Kiddo Compass:

  • To easily locate venues that cater to all family members’ interests

  • To enhance family time with well-suited activities and outings

  • To eliminate the hassle of individual research and streamline planning

How?

Parents and caregivers utilize Kiddo Compass by:

  • Access Kiddo Compass through a user-friendly web app, mobile app, or tablet app.

  • Utilize a comprehensive platform that aggregates various entertainment venues.

  • View user reviews and detailed descriptions to make informed decisions.

  • Filter options based on specific family preferences to find suitable venues quickly.

Compiled Insights

  • Proximity Preference: Prioritize venues within a short driving distance (10-15 minutes to 1-1.5 hours).

  • Community Resources: Integrate community features like recommendations and forums for shared experiences.

  • Activity Range: Include filters for age-appropriate activities to cater to different age groups.

  • Safety Focus: Incorporate verified reviews and safety ratings, highlighting venue safety measures.

  • Entertainment Priority: Prioritize fun over educational value, but include a filter for educational activities.

  • Special Occasions: Feature planning tools and alerts for birthdays and seasonal events.

  • Action Activities: Include categories for 'action and adventure' activities like laser tag and rock climbing.

USER RESEARCH

Who?

Parents, guardians, and older siblings who are looking for kid-friendly entertainment options. The app caters to:

  • Families with children and teenagers aged 3 to 17

  • Caregivers who want to find venues that suit diverse age groups and interests

  • Users seeking reliable, family-oriented activities that ensure safety and fun

Where?

Parents and caregivers use Kiddo Compass:

  • At home, while planning family activities

  • On the go, such as during vacations or outings

  • At specific locations like parks, museums, or events, to find nearby kid-friendly venues

Patterns and Interesting Points

  • Birthdays and Holidays: Birthdays and school holidays are key times when parents seek new venues, suggesting the app should include event planning or special occasion recommendations

  • Gender and Age Preferences: Children's age and gender influence activity preferences. Customizable profiles can help tailor suggestions

  • Emphasizing Discovery: Parents often rely on familiar options. The app can introduce users to new experiences, highlighting discovery.

  • Broad Appeal Venues: Finding venues for mixed-age groups is challenging, highlighting the need for a feature suggesting venues with broad appeal.

  • Intuitive Search: Parents often struggle with search terms, so the app's search should be intuitive and interpret various search intents.

Impact on Web App Design:

  • Prioritize robust location-based services for proximity.

  • Include a social component with user reviews and forums for sharing experiences.

  • Implement a rating system and detailed comment space in reviews.

  • Develop forums for broader discussions on planning and recommendations.

  • Feature-rich profiles for different family members and age groups.

  • Emphasize safety and fun in marketing and content.

  • Incorporate event-based features for special occasions and seasonal events.

  • Ensure robust search algorithms to handle various user queries.

  • Add a discovery feature for new activities matching user interests.

  • Facilitate quick, location-based searches both locally and on-the-go.

What?

A user-friendly web app designed to help users:

  • Discover and filter entertainment venues based on the type of activity (e.g., educational, physical, interactive)

  • Find options that are suitable for a wide range of age groups

  • Easily locate venues within their desired area

When?

Parents and caregivers use Kiddo Compass:

  • Throughout the year for regular outings

  • Especially during school holidays and weekends

  • When planning special occasions and family events

USER FLOW

Search and Save Venue Process

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STYLE GUIDE

Colors

UI Elements and Styles

1 2 3 4 5

4.1

Advanced Search

Quick Search

Created by scott desmond

from the Noun Project

Typography

Heading 1

Poppins

Kiddo Compass

Heading 4

Heading 5

Body

Heading 2

Heading 3

Blocked Artistry


The logo for Kiddo Compass, crafted using Midjourney, captures the essence of the app's navigational and exploratory theme. The stylized compass emphasizes direction and discovery, appealing to families seeking fun and safe activities for children. The logo's vivid color palette and dynamic design elements make it memorable and engaging, aligning with the app’s aim to provide an intuitive and visually appealing user experience.

Logo

Icons

Created by Ilham Fitrotul Hayat

from the Noun Project

Imagery and Illustrations

Tertiary

Tertiary

Secondary

Hover

Buttons

MID-FIDELITY WIREFRAMES

Discover Nearby

Featured

Advanced Search

Quick Search

Created by Icon Sea

from the Noun Project

9:41 AM

Discover Nearby

Featured

Advanced Search

Quick Search

Created by Icon Sea

from the Noun Project

9:41 AM

Skip

Turn on Location

Your location is needed for lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore

Your location is needed

More

Safety Rating

1 2 3 4 5

Results

9:41 AM

Explore

Explore

Explore

Explore

Venue Name

Short description

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qui officia deserunt mollit anim id est laborum.

Address address address

Contact information

Hours of Operation

Safety Rating

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aliqua. Ut enim ad minim veniam, quis nostrud exercitation

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mollit anim id est laborum.

Reviews

Date

Reviewer name

9:41 AM

Search

Select...

Activities

Created by Timmy Chau

from the Noun Project

Created by Timmy Chau

from the Noun Project

Distance

Select...

Select All

Option

Option

Option

Option

Option

Option

Cancel

Apply

Age Range

Created by Timmy Chau

from the Noun Project

Select...

Advanced Search

9:41 AM

Search

Select...

Activities

Created by Timmy Chau

from the Noun Project

Created by Timmy Chau

from the Noun Project

Distance

Select...

Age Range

Created by Timmy Chau

from the Noun Project

Option

Option

Advanced Search

9:41 AM

Note: Users found the original card designs with skewed angles to be unfavorable in testing. Therefore, the final card designs were made rectilinear with 90-degree angles in the high-fidelity versions.

MID-FIDELITY WIREFRAMES

Discover Nearby

Featured

Advanced Search

Quick Search

Created by Icon Sea

from the Noun Project

9:41 AM

Discover Nearby

Featured

Advanced Search

Quick Search

Created by Icon Sea

from the Noun Project

9:41 AM

Skip

Turn on Location

Your location is needed for lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore

Your location is needed

More

Safety Rating

1 2 3 4 5

Results

9:41 AM

Explore

Explore

Explore

Explore

Venue Name

Short description

Long description Lorem ipsum dolor sit amet, consectetur

adipiscing elit, sed do eiusmod tempor incididunt ut labore

et dolore magna aliqua. Ut enim ad minim veniam, quis

nostrud exercitation ullamco laboris nisi ut aliquip ex ea

commodo consequat. Duis aute irure dolor in reprehenderit in

voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa

qui officia deserunt mollit anim id est laborum.

Address address address

Contact information

Hours of Operation

Safety Rating

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed

do eiusmod tempor incididunt ut labore et dolore magna

aliqua. Ut enim ad minim veniam, quis nostrud exercitation

ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse

cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat

cupidatat non proident, sunt in culpa qui officia deserunt

mollit anim id est laborum.

Reviews

Date

Reviewer name

9:41 AM

Search

Select...

Activities

Created by Timmy Chau

from the Noun Project

Created by Timmy Chau

from the Noun Project

Distance

Select...

Select All

Option

Option

Option

Option

Option

Option

Cancel

Apply

Age Range

Created by Timmy Chau

from the Noun Project

Select...

Advanced Search

9:41 AM

Search

Select...

Activities

Created by Timmy Chau

from the Noun Project

Created by Timmy Chau

from the Noun Project

Distance

Select...

Age Range

Created by Timmy Chau

from the Noun Project

Option

Option

Advanced Search

9:41 AM

Note: Users found the original card designs with skewed angles to be unfavorable in testing. Therefore, the final card designs were made rectilinear with 90-degree angles in the high-fidelity versions.

Kiddo Compass

Discover kid-friendly entertainment venues

UX Case Study

Alex Briody

PERSONAS

A variety of entertainment options to keep his son who quickly loses interest.

Quick and easy solutions for finding entertainment venues.

Safe environments for family activities.

NEEDS

Ethan

Finding venues that will not bore his son who

quickly loses interest.

Balancing the need for fun and safety in activities chosen.


Searching for new places without spending too much time on research.

CHALLENGES

Celebrate special occasions like his son's birthday with unique activities.


Organize family outings during summer breaks.


Discover new entertainment venues within a short driving distance.

GOALS/TASKS

Master’s Degree

Tech gadgets, hiking, exploring

new tech trends

EDUCATION

INTERESTS

Male

42

GENDER

Philadelphia, PA

LOCATION

Married

STATUS

Marketing Manager

European Heritage

OCCUPATION

ETHNICITY

AGE

Bachelor’s Degree

Social media, fitness, community events, tech meetups

EDUCATION

INTERESTS

Female

37

GENDER

Philadelphia, PA

LOCATION

Single

STATUS

High School Teacher

Hispanic

OCCUPATION

ETHNICITY

AGE

Tamara

Identifying venues that are age-appropriate for a wide range of children.

Finding indoor activities suitable for winter months.


Trusting online information about the safety and actual experience of venues.

CHALLENGES

Activities that appeal to her broad social network, including friends with children of varying ages.

User-reviewed venues that have been vetted for safety and quality.

Quick access to emergency information for venues in case of accidents.

NEEDS

Plan monthly outings that cater to her social group's diverse interests.


Ensure activities chosen are safe and enjoyable for all participants.


Keep abreast of the latest and popular venues that her students might also enjoy.

GOALS/TASKS

Caroline

Master’s Degree

Volunteering, reading, community gardening, organizing community events

EDUCATION

INTERESTS

Female

39

GENDER

Collingswood, NJ

LOCATION

Married

STATUS

Nonprofit Organization Director

Asian

OCCUPATION

ETHNICITY

AGE

Satisfying the diverse interests and age ranges of her children.

Finding reliable and trustworthy reviews of potential venues.



Identifying new activities that are not too far for travel, keeping within 40 minutes.

CHALLENGES

Engaging activities that can accommodate both her young child and teenager.

Social recommendations and word-of-mouth insights from trusted sources.

Efficient planning for regular family outings and special events.


NEEDS

Find local special events and venues that can entertain her children every few months.


Utilize community resources and networks for discovering new activities.


Ensure that venues offer experiences that are memorable and engaging for the whole family.

GOALS/TASKS

Let’s connect

Thank you for your time in checking out my Kiddo Compass app.

If you would like to see more or get in touch, email me at alexbriody@gmail.com